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Sing Your Own Song

Branding and Marketing Solutions for Bold, Inspiring, Independent Brands

Learn more about my process and how branding can help your business take flight.
Gardens By Marie
Stockton Shelter for the Homeless
East African Coffee Co
Penrose Senior Check-in
Mama Duck's Cafe
Q51 App

Latest Blog Posts

Monkeys and Elephants

A while ago, I wrote a blog based on a phrase I’ve heard and find to be particularly apt for creative work: “Pay Peanuts, Get Monkeys.” While it’s been surprisingly well-received, there has been the occasional obstinate internet user who tells me, quite matter-of-factly, that elephants also enjoy peanuts. I mean, like, monkeys eat bananas […]

How Much Does A Logo Cost?

Today, we’re going to talk about how much a logo is worth and how much you should pay for one.   First, let us dispel of the notion of a cheap logo. No logo is cheap. If you buy a logo for $250, you’re likely to end up replacing it in a year or less. […]

How to Hire a Designer

Here we are. You need something designed – a logo, a t-shirt, a website, an app, whatever – and you don’t know where to go. So you do a quick Google search and sites like 99designs come up. You’ve heard of those contest sites and know to keep away from them. But that still leaves […]

The Painless Portfolio

So you’re a budding designer looking caught in the classic catch-22 of freelance work: you need to show work to get work, but you need to get work in order to show it. The typical thinking is to lower your costs and advertise until someone takes you up on that offer. The line is usually […]

Pay Peanuts, Get Monkeys

Every designer has experienced this problem before: a potential client contacts you about making something for them. It sounds like a nice opportunity, quick work, good deal, right? Except that the client has, for whatever reason, big plans with a tiny budget. They’re offering “exposure” for your work. Exposure is for cameras and I’ve got […]

How to Keep Your Designer Happy

Have you had trouble in the past working with designers? Expensive, irritable, and flaky, right? Not necessarily. Here are six insider tips to make your next creative project go smoother and to get the best work out of the creative you hired. Spoiler alert: it all involves being reasonable and keeping them happy! 1. Make […]

Design and Pizza

“Hey, can you whip this logo up for me real quick? It’ll only take like fifteen minutes, so I’ll pay you like twenty bucks on PayPal.” Have you ever heard a more uneducated and unattractive proposal for work? I used to work as a pizza cook at a bar for ten dollars an hour and […]